Two technology companies recently teamed up to publish a study on video conferencing. Over half of surveyed workers expected to attend more meetings than they had in the past. Of the attended meetings, 30% were conducted via a video conferencing platform. Two-thirds of corporate buyers said that they were in need of new collaboration solutions.

These findings show just how important video conferencing has become in the business world. Advances in technology have led to a demand for better user experiences and connectivity. There are a number of services that offer these features. However, it can be difficult to find the provider that works best for your company. Here are a few things to consider:

Necessary Features

How many of your employees will take part in video conferences on a regular basis? Do they work on desktops or mobile devices? Will your employees need the technology for small-team meetings, or large-scale events with dozens of participants? Are you planning these conferences out in advance, or do your workers need to interact at a moment’s notice? Do your employees just need to talk or do they need tools like desktop sharing and whiteboarding?

Answering these questions can help you create a list of the features that you need in a video conferencing service. Once you have this list, you can rule out the providers that don’t have what you require.


Bandwidth has a direct effect on video resolution and the ability to handle image motion. As a result, it is a key consideration when deciding on a video conferencing solution. Companies should know the bandwidth limitations of their networks. Businesses with less bandwidth should consider either upgrading their networks or signing up for services that are compatible with their systems.


Free-to-use services like Skype, Facetime, or Google Hangouts are viable options. However, professional video conferencing solutions typically provide more of a focus on serving larger enterprises. They also have more features like archiving video sessions, and offer higher-quality streaming capabilities, although these require more bandwidth.


Incorporating video conferencing into your business strategy will make your company more versatile and flexible. It will let your employees work together regardless of the distance between them, and help you reach the markets that you want to be in. Contact our team of IT professionals for specific recommendations on the best video conferencing solutions for your business.